The move to an online, multi-media format is a big step for any print publication to take. The issue crops up a lot at the moment, from the arguments about what (if anything) the ipad is good for to Murdoch's planned pay walls across the websites of the Wall Street Journal, The Times, News of the World.... etc.
But a quiet success story is without a doubt that of The Onion. Founded in New York in 1988 it now holds a reputable print circulation of around 700,000. Judging by the quality and success of this it was no real surprise that in 2007 they moved into video with the Onion News Network (a 24hr TV News parody) with great results.
Maintaining their parodic style but with a production value that seems absent outside the US, The Onion have made the move online seamless. Advertising has obviously helped in funding the move (and for UK readers the aggressive ad-sales of the US can irritate) but hopefully an over-reliance on this revenue stream won't hurt their output.
But anyways... enough chat, here's some of our favourites:
'Denmark Introduces Harrowing New Tourist Adverts Directed by Lars Von Trier' (thanks to CK)
'Victim in Fatal Car Crash Tragically Not Glenn Beck'
'Most College Males Admit to Regularly Getting Stoked'
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Any other links would be more than welcome...
ReplyDeleteI like the "American Voices" section more than anything else, but this is my favourite article: http://www.theonion.com/content/news/chrysler_halts_production_of largely because the final paragraph is a masterpiece.
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